Sunday, January 27, 2013
How to Get a Greater R.O.I. for Your Blogging Efforts in 2013
Though I love the many opportunities this forum provides to connect, create community, and help other writers to expand their horizons and their bottom line, I must admit, it's harder than I thought.
Like most bloggers that recognize the importance of updating content on the regular, to retain readers and rank high with Google, I typically pen about 2000-3000 words monthly. Multiply that by 12 months.
Factor in the time it takes to choosing images, responding to comments, and promoting content.
That's a whole lot of sweat equity, folks. :-)
And this is in addition to my clients' assignments, creative projects, etc.
I'm sure many of you can relate to something similar.
Which is why blogging should be "profitable" to make "cents".
But be advised: profit is not always monetary.
With this in mind, today's post is designed to help you reach new levels with your blogging efforts, earn money, and experience greater karma, even.
Let's explore a few ways that my blogging has "paid off" over the years. And yours can too.
1. Blog Jobs----Many may not realize it, but your blog can serve as an online resume to score creative jobs, if it's designed and marketed properly. Quality content, engaging posts, the best representation of your writing, and an active community can make all the difference. To make more bacon, check out the job boards at Problogger.net and Bloggingpro.com.
2. Contest Titles and Awards---"You're nobody 'til somebody loves you," sings sexy crooner, Michael Buble`. Well, you can question the validity of those words, but trust this: receiving industry recognition for your blogging efforts can garner credibility, new fans, bragging rights, and gifts and prizes as well. I experienced this back in 2011, when I finished as a finalist at Write to Done's Top 10 Writing Blogs. It was a pivotal point in my blogging journey.
If you choose to do even one thing differently this year, entering contests should be one of those options. (There's a winner in you!)
3. Blog Karma---Like many things in life, you reap what you sow. I have greatly profited from the many online friendships, creative collaborations, and awesome support I have gotten globally since the launch of Pen & Prosper. There's no way to quantify it; let's just say it has added great richness to the blogging experience.
4. Free Merchandise---Did you know that some businesses and vendors will actually send you free goodies in exchange for a mention or review at your site? I've gotten offers to "test" free software, try out writing related products, and a host of other things. You can too. Depending upon your readership, niche, and the popularity of your posts. If you're interested in doing book reviews, testing merchandise, or helping to spread the word about quality products, you can place an announcement or tab at your site with established guidelines. Just be sure to be ethical and to deal with reputable dealers and organizations for optimal results.
5. Ad Revenue---There's no doubt about it: blogs have become as hot as "Bieber Fever" these days. And with it is the increased exposure it can bring to market products and services for today's businesses. Ad revenue presents a great way to earn "passive income" through your blogging efforts.
It is the ultimate in win/win situations. To examine and weigh the many avenues of offering ads at your site, simply Google "how to make money through blog ads" and see what works best for you.
With a little experimentation (and time), you'll soon discover that blogging can have many rewards and blessings that yield a great return on investment.
Have you had former success with any of these? Did I forget anything here? Do tell.