"Required reading" for today's smart writer.

"Required reading" for today's smart writer.
Information & inspiration to hone your craft and increase your cash...Since 2009

Wednesday, January 23, 2013

The Diversity Dynamic...


(How to use it to Keep Your Business “in the Black”!)

“Variety is the spice of life.”

Some time ago, I received a comment from a reader that truly "spoke" to my heart.
This blog follower and financial analyst wrote: “I just love how you’re able to communicate with so many different audiences.”

In fact, over the years, this sentiment has been echoed by others as well.
What I realized, when I took time to reflect, was that this diversity of expression and “voice“ with a range as broad as Mariah Carey, was responsible for my longevity in this business, a diverse publishing portfolio, and consistent paychecks, (even in a struggling economy).

And it can do the same for you.

In this pluralistic world we now live, diversity is an evolving “mainstay.”

Think about it. For the first time in American history, we have a president that doesn’t reflect the majority. We have our first female, Hispanic Justice of the Supreme Court in Sonia Soto Mayor, and there are more and more “Mr. Moms” staying at home to raise kids while their wives report to the office. Not to mention, the advent of the Internet and rampant unemployment is contributing to a generation of online entrepreneurs like never before.

With this being the case, the more versed we become as writers in addressing the expanding needs and changing lifestyles of our readership (and our society), the easier it becomes to build a solid career and a solid bank account.

So, how do we achieve this?

Here are a few suggestions based upon my experience.
  • Read voraciously. Many would be surprised to discover that in my home library are issues of Forbes, Latina Magazine, Yoga Journal, Wine Enthusiast, and even literature produced by the Jehovah’s Witnesses. My books are so abundant, that I’ve recently had to donate some to local charities just to create more space. Curious about everything from the mundane to the miraculous, I take pride in trying to be well informed and having a broad perspective. And you should too.
  • Interact with others that are not in your typical circle. It’s no secret that most of us feel more comfort socializing with those that mirror our image or share our views. But when we restrict ourselves in this way, we miss out on endless opportunities for growth and enrichment-- (and potential story ideas).
  • Why not connect with bloggers from different niches? Befriend someone at work who perhaps is of a different culture? Date out of your “type”? It’s important too, to be open to new ways of looking at things. Let 2013 be your year for a paradigm shift.
  • Identify exactly who your readership is. How can you possibly address their needs if you don’t know who comprises your audience?
  • If you’re a Blogger, Google provides analytics that will give you a glimpse of their country of origin, their URL, and their favorite posts. Another way to assess your following is through

    ALEXA.COM. Here you’ll be provided with the educational background of your readers, their age group, the location (home or work) of their visits, and other useful statistics for consideration. A recent glimpse of mine, for example, revealed that my largest readership is women, who are college degreed, and between the ages of 35-54. 

Remember, writers serve important roles. We entertain, educate, and enlighten the masses. We serve as designated experts in our respective fields. The more we know, and the more well-rounded we are, the greater our appeal.

And equally as important, the more we can “write our own checks” and sustain a profitable career.

Thoughts? Agree or disagree? Do you think it's important to write for diverse audiences?

Image: Freedigitalphotos.net


  1. Thanks for bringing up
    this interesting topic Jennifer,

    Because I am somewhat struggeling with this with having a variety of interests, and also having several blogs about several topics. While in today's world with only 'Likes' or 'No Likes' it sometimes looks as if only a highly focussed approach seems to get rewarded.

    On the other hand, I do believe that once in an interview with Executive Producer Aaron Spelling, I heard him tell that for example the Sitcom Love Boat was produced deliberately with 3 seperate
    Story Lines.

    Because of that way, being able to offer enough Variety to be able to be attractive for multiple audiences, and to increase the chance that at least one or more of the Story Lines would be appealing to them.

  2. Jennifer Brown BanksJanuary 24, 2013 at 6:00 AM


    I was a big fan of Love Boat, back in the day. :-) So I can definitely say that the story line worked! I understand what you mean about having multiple interests; many bloggers do. Having several blogs is not a bad idea, as long as you have the time, energy and creativity to manage them. Have at it! Thanks for your feedback.

    1. While on several of my blogs I don't write new posts that often, (keeping it all pretty - Exclusive - :)) looking at the overall trend, on most blogs I do see more visitors, and a growing trend.

      So possibly the principle that I wrote about has helped with getting more visitors to all my blogs. Only currently it indeed is a challenge to manage them all properly, and to be able to offer more indepth info,

      So I am thinking about also looking at - the numbers - and putting a little more emphasis on Growing and Promoting some of the bigger blogs.

  3. Hi Jennifer,

    Very interesting post, and I agree with you. I would also add that perhaps learning a new language or brushing up on the one(s) you know. The translation field (one I hope to break into soon) is another option for those interested in translating poetry collections or novels into English. BBC Languages provides free language courses via email (readers can choose the language or languages they are interested in. Here is the link: http://www.bbc.co.uk/languages/

  4. Jennifer Brown BanksJanuary 24, 2013 at 8:58 AM


    Excellent suggestions from you. Thanks for weighing in and sharing this link today.

  5. Thank you, Jennifer. It seems that every time I come here, I learn something new.

    1. Jennifer Brown BanksJanuary 24, 2013 at 2:01 PM


      What a lovely compliment. We're all learning, and thus the tagline of this blog: "know more. grow more."
      I greatly appreciate your time and loyal support. :-)

  6. I agree. One of the reasons I want to be a writer is because my interests are so diverse. As a writer, I have the freedom to explore anything I want with the excuse that I'm going to write about it some day. I think diverse experiences not only expand our knowledge, they expand our imaginations, help us increase the length, breadth, and height of our thinking.

    Great post!

    1. Jennifer Brown BanksJanuary 25, 2013 at 6:53 AM


      Well stated; thanks for saying it here. :-)

    2. Jennifer Brown BanksJanuary 25, 2013 at 7:31 AM


      I couldn't agree more about the fact that writing gives us the "creative license" to indulge our curiosity, and dabble in stuff-- as our hearts
      desire.:-) Don't you just love it? lol

  7. I agree. I've actually been thinking along these lines (although not quite as specifically), so this is timely. Appreciate the perspective and ideas. Thanks, Jennifer!