Sunday, September 26, 2010
Are You Dropping The Ball With Your Blog?
From the time a reader enters your online "field" the ball is in your court.
Will you score, fumble, or drop the ball?
Here are a few factors that will influence your status and determine whether you'll emerge a winner or a loser in the overall scheme of things.
1. The Design and set-up. Truth be told, few of us are expert graphic designers or artists. That's a given. Still, first impressions are important. Make sure that yours is one that will be "lasting" in a positive way, by using complementary colors, an attractive and easy to read font, and easily identifiable sections on your blog. Remember the K.I.S.S. Principle.
2. Intriguing titles with quality content to back it up! Titles are important "teasers" that when effectively done, can draw readers in and hold them captive. Keep them reading and returning by backing it up with interesting, well written material that addresses your particular niche.
3. Authenticity---They say that imitation is the sincerest form of flattery; still copying content or faking who you are is definitely not cool when it comes to the blogging game. And rest assured, you'll pay a penalty!
4. Consistency---Opinion varies in terms of the best posting frequency schedule, but for optimal results, once a week is a good target. Anything less is not a pursuit, but rather a past-time.
5. Careless Errors---Things like incorrectly spelled words, poor grammar, and excessive typos are a turn-off for many.
6. The "silent treatment"---Respond to readers' comments in a timely and thoughtful manner. It creates good karma and shows value for other folks' time.
7. Additional Resources---Give your blog readers more bang for their buck! Though it's nice to have a little exclusive "attention", it's really cool to increase your value and the chances for repeat visits by offering up other recommended blogs in your niche, or interesting books, classes, and industry happenings.
Follow these fabulous tips and you'll be a M.V.P. (most valuable player) in the blogging game!
What's your take on this topic? Are you dropping the ball with any of these issues?
Share your thoughts...
Image: Luigi Diamanti