“Excellence is its own reward.”
Whether it’s a perfect poem, a perfect pie crust, music that moves the soul, or a blog that truly enriches its readers, there’s something to be said about a job well done. Growing up, my mom always told us that whatever we endeavored to be, we should strive to give our best. I carry that with me even today.
In fact, in former times a person’s work was considered their signature. And it showed. Furniture lasted for decades. Cars went the distance (pun intended). Homes were crafted with solid materials and strong foundations. Which brings me to today’s point and purpose.
Over the last few years, I’ve faced frustration and disappointment over having to replace numerous items that didn’t give me my money’s worth, despite my efforts to maintain them with quality care and periodic maintenance.
Items that in retrospect seemed to have just been shabbily thrown together by the maker/manufacturer/vendor. My cell phone suddenly stopped operating; a relatively new speaker went dead; kitchen gadgets mal-functioned; and I even had to return an air-conditioner that was throwing off heat. Perhaps you have had similar experiences.
Then through some unrelated reading and research, I stumbled upon something interesting. It’s a practice known as “Planned Obsolescence.”
Have you heard of it?
HERE’S WHAT YOU NEED TO KNOW ABOUT PLANNED OBSOLESCENCE
According to Sciencedirect.com, it's defined as "A business strategy where the process of a product becoming obsolete is intentionally planned and built into it from the beginning by the manufacturer. This strategy aims to encourage consumers to purchase new products by making the existing ones unfashionable or no longer usable."
For greater edification here, these are some different types and categories of Planned Obsolescence:
https://www.repsol.com/en/energy-move-forward/innovation/planned-obsolescence/index.cshtml
So, how does this apply to writing? Glad you asked.
HERE'S WHAT I'VE LEARNED AS IT APPLIES TO THE "CRAFT" OF WRITING AND BEING A CREATOR IN GENERAL.
1. Short cuts can short-circuit your success and sabotage your brand's reputation. Give "consumers" value for their time and following. Don't rush through things. Take time to edit before publishing. Share resources. Pay attention to the posts that garner the most views to guide your future content strategy. Conduct readers' surveys. Ask for feedback. Remember "Knowledge is power."
2. Don't post without a clear and discernible purpose. Avoid ranting and rambling. It can bore readers. Instead, have a real understanding of what you want folks to get from the things you publish/create. Is your purpose to educate? To entertain? To gain support for a worthy cause? Decide and deliver. You got this!
3. Keep learning and growing. Take classes. Do topic-related research. Read books on your craft. It's the only way to remain relevant and to be considered a reliable source.
4. Take pride in what you produce. What you provide does not need to be perfect, to be excellent. Or to be well-received. Additionally, excellence honors the gifts God gave us.
In conclusion, follow these timely tips, and strive to give your best, so your readers won't experience "buyer's remorse!"
Thanks for reading, folks.
Thoughts here?
How do you feel about planned obsolescence?
How do you show pride in craftsmanship? Curious here...
Image credits:
Pixabay.com
















.jpg)


.jpg)





.jpg)


