Thursday, January 9, 2014
The Blog Audit $$$ How Would Yours Measure Up?
I'm a firm believer that in order to be more successful and progressive in 2014, it is crucial that we review and revisit the prior year's status. As they say, "Those who fail to learn from the past are destined to repeat it."
In other words, are you headed in the "write" direction? Or have you had many detours on the road to success? What would you do differently or sooner?
Did you spend too much time "socializing" on social media and not enough time actually writing? And how about your finances? Would you categorize them as more "feast" or "famine?"
The more we can ask these questions honestly and look at how we fell short of our goals, the more we strengthen our positioning in the future.
Accordingly, each year, I conduct a blog audit to assess my efforts and projects here at Pen & Prosper. And I invite and encourage you to do the same.
Just like conducting an audit of your finances and yearly taxes allows you to be more strategic and purposeful, so too does a blog audit.
Here are some questions and metrics to consider:
1. Do you have more followers to your blog this year than last?
(My goal is to have 300 "listed" Google Connect Followers by June.) And how about readers' comments?
2. Are your page views on the increase or decline?
3. Did you find it more difficult to come up with weekly topics to post? (If so, you may want to reach out to other bloggers for guest posts).
4. Have you been able to monetize your site through ads?
5. How about your site's appearance? Do you feel that now it is more reflective of your intended direction and your true "brand?" (I've done a Blog "makeover" about 6 times over 4 years.)
6. Have you won any awards or been recognized through any commendations for your Blog? (Pen and Prosper was chosen as a "Power 100" Blog for modern writers in January).
7. How was your Google Page Rank?
How about your writing career...
1. Fewer or more clients than last year?
2. Higher rates than last year, or about the same?
3. How about your productivity? Are you cranking out more than last year? Is your rate of acceptance higher? (I found that last year I made more progress with my clients' projects than my own). I'm seeking more balance in 2014.
4. When you do a comparative analysis, do you feel more successful in 2013 or 2012?
Analyze your efforts. How do you fare? How was your year in review?
What can you learn from the facts and figures you're now confronted with? What would you do differently? Or are you on track?
I've shared my figures and failures...would love to hear about yours.