Friday, August 17, 2012
The Success Checklist--How Would Your Blog Measure Up?
There's no denying that creating and maintaining a successful blog today is tough work.
There's fierce competition for today's reader's time.
There's the challenge of staying consistent through crappy times. :-)
There are the countless hours of crafting original content, in observance of the cardinal rule "content is king."
And did I mention connecting with folks through social media forums to promote your work?
Still, truth be told, many are clueless as to what counts with readers, and how to get a greater return on their sweat equity.
Besides analytics, how do you know if your blog is bodacious? Or even "book-mark" worthy? And if you're just starting out, how can you predict future success?
After three years of professional blogging at this site, and studying the numerous great blogs throughout the blogosphere, here are some commonalities and criteria to objectively assess your blog's status and general "fab factor".
1. Your readership is growing.
Did you start out with just your mom, your cat, and your Avon lady, but now you have a dozen "followers"? Even a little growth indicates you're on the right track.
2. You have commenters.
Though some would argue that comments are not a barometer for blog success, I would beg to differ. Blogs are by nature intended to be an interactive medium.
Comments demonstrate the ability to connect with others and to cultivate a sense of community.
3. You get requests for guest posts.
Outside interest for work to appear on your site, typically means that others view your spot as worth reading, and a positive reflection through association.
4. You update your blog regularly.
Sure, anybody can bang out a blog post every blue moon, but to go the distance and be truly successful, you should post minimally once a week.
5. You provide a good "user" experience.
Are comments typically positive? Do folks link to your site and "Tweet" when you speak? Is your site easy to navigate with key pages and easy to read fonts?
How about a clear photo reflecting your image and an "About" page?
These are things to consider.
Though opinions vary in terms of what makes for a "successful" site, these five factors carry great weight in achieving a winning blog!
Thoughts? How did you measure up? Anything to add?
Image: Stock photo