"Required reading" for today's smart writer.

"Required reading" for today's smart writer.
As featured on: Pro Blogger, Men With Pens, Write to Done, Tiny Buddha, LifeHack, Technorati, Date My Pet, South 85 Literary Journal and other award-winning sites.

Tuesday, March 8, 2011

5 Ways to Remain Fierce in the Face of Rock Star Clients!

I was pleased as punch, a while back ago, after receiving an Email from a potential client seeking my creative services.
And who wouldn't be?
Let's face it, new business is to entrepreneurs what sunshine is to plants; it keeps us alive and thriving.
So I excitedly responded to her with curiosity and mutual interest.

I discovered from her initial Email that she owned her own business, and had obtained my contact info from an on line organization of which we were both members.
After assessing ”tentative” goals and outlining a game plan, we agreed to work together the following week.

Through our brief intro, she didn't provide much personal information as to the person behind the project. So in order to get a feel for her personality and strategic direction, I did what most scribes and savvy business owners would do; I did my homework. I Googled her and conducted some research via various on line resources.
Wow, was I impressed!
This diva had more “degrees” than Chicago's weather!
Her bio boasted a doctorate degree, a highly regarded practice, and professional memberships in some pretty impressive organizations.
And she wanted me to help her to become a better writer?
Imagine that.

All of a sudden my usual confidence was compromised by plaguing questions and the self consciousness of a teenager.
What could I teach her that a person of her stature probably doesn't already know?
Would she challenge my directives? Second guess my suggestions? Correct my word choices? Condescend? Frown on my fragments?

My mind began to race with ridiculous thoughts!
So I decided to have a few pieces of chocolate and take a “chill pill.”
After I came to my grips, here's how I got back into the groove and gained perspective.

Doctors and “rock stars” and scholars...oh my!
I present to you, five ways to remain fierce in the face of “rock star” clients...

1. Recognize that some of the most brilliant minds have difficulty expressing themselves effectively. If you're gifted with this ability, capitalize on it, don't question it, trivialize it, or compare it to others' achievements.
2. Know that a few “high quality” clients can add greatly to your business image and your bottom line. As they say, “we are judged by the company we keep.”
3. If you're asked to do something that's a little out of your league, be honest and say so. Integrity is just as important as skill in cultivating repeat business.
4. Strive for excellence, not perfection. Replace pressure with pleasure. Truth be told, sometimes we're much more critical of ourselves than others would reasonably be. Do your best, then give it a rest! And have fun along the way.
5. “Never let 'em see you sweat.” Others' confidence level in you and your ability will be directly correlated to how much you project an image of confidence and competence in your interaction. If you seem intimidated, uncertain, or nervous when presented with a particular project or challenge, it will definitely cause doubt and difficulty for those whose confidence and trust you seek to capture. Play it cool as a cucumber.

Follow these five tips with your rock star clients and you're sure to garner rave reviews and encore requests!

Thoughts? Have any "rock star" clients on your roster?

Image: Uploaded my Freedigital Photos admin


  1. Absolutely the best advice. Mama always said it doesn't matter which initials are before or after a person's name; we're ALL just people, and I agree.

  2. Wonderful advice. I do find myself in this place sometimes, fighting off feeling like a big phony who surely doesn't know enough to tackle the task. Will probably bookmark this for the next time I do battle. I want to be up for the challenge!

    Thanks, Jen!

  3. Jennifer Brown BanksMarch 9, 2011 at 5:01 AM


    Your mom was on to something there. :-) Thanks for sharing!

  4. Jennifer Brown BanksMarch 9, 2011 at 5:04 AM


    Hope you do bookmark this. But even if you don't, I'm sure you'll be "up to the challenge." :-)
    Thanks for your input.