Saturday, April 24, 2010
Burgers for Breakfast? What's Your Draw?
In the area where I live, there’s an eatery on just about every corner, for at least a four block radius. “Foodies” like me can delight in Dunkin Donuts, dine at Mcdonald’s for a dollar, go to the border at Taco Bell’s or have it “my way” at Burger King’s.
As a person with a business background, (two degrees), I’ve often questioned the logistics behind this. Faced with price wars, similar products, the same consumer target base, and each in close proximity, how does an establishment stand out and survive in a competitive environment?
Recently, I discovered how one restaurant came up with a “gimmick” or simple strategy that allowed it to stand out without spending a lot of money on advertising or promotions.
I stepped up at the window to place my order at Burger King’s and the lady behind the window asked, “May I take your order?” I hadn’t quite decided. It was too early for lunch, but I wasn’t in the mood for breakfast either.
I considered coming back and perhaps taking a short walk to clear my mind to focus on a day of non-stop “to-dos”.
As I started to walk out, I asked, “What time do you start your lunch menu?” She said, “Ms. we serve lunch all day.” I’ve been a regular ever since.
Let’s face it; our cravings can’t always be categorized in a time frame.
Admit it. How many of us have eaten a big bowl of cereal in bed in our Pjs in the P.M.? :-)
So what does this have to do with blogging?
It dawned on me that this situation is similar to what happens in the virtual world as well. With so many folks launching blogs daily, weekly, monthly, it becomes a real task to draw an audience, connect quickly and keep them engaged and entertained.
Of course everybody comes to the blog game with a different agenda, but I would say that on a very basic level, we all want to be read.
If not, why would we go public?
With this being said, the K.I.S.S. principle applies.
Don’t over think things, but from a marketing stand point, be mindful of the question…
What’s your draw? If you can’t answer this question it’s quite possible that others can’t either.