Let's face it: during tough economic times, everybody's trying to get a greater yield for their time and money.
With a "supply and demand" mentality, businesses are responding accordingly with "value added" deals and super sized options.
In the publishing arena, many bloggers believe that they should follow suit. That the more words they use to create, elaborate and elucidate, the greater the "perceived" value of their intended message.
Not necessarily. Not always.
A prime example here is Seth Godin, a best-selling author, marketer and speaker.
He has a huge, cult-like following, and much like E.F. Hutton, "when he speaks, folks listen."
Seth is legendary for his unique, short and insightful blog posts that often resonate with readers in less than 250 words. You can check out his powerful pieces here:
Now, to the post at hand...
Are you in a "blog fog" when deciding how long your posts should be?
Or maybe how frequently you should post updates?
I've got you covered. Today we'll look at a few factors you should examine when you sit down at the keyboard.
But, before we embark upon our journey, let's be clear here: at the end of the day, it's a personal choice. Do you!
Still, to maximize your efforts, compete with other sites in your niche area, and to "work smarter, not harder," you'll need a strategic approach going in.
With this in mind,
HERE'S WHAT YOU SHOULD TAKE INTO CONSIDERATION...
- Your target audience
- The purpose of your blog
- Your "gift to gab"
- The time you have to devote to "connecting"
- The Call to Action
- The Clues and Comments
I've also discovered that I garner more comments on personal posts than I typically do with guest posts featured; though results sometimes vary.
Assess. When you look at your posts collectively, do longer ones or the shorter receive more views? More comments? "Lather. Rinse. Repeat."
WHAT THE "EXPERTS" RECOMMEND...
I would be remiss if I didn't mention here that studies on blogging and related behaviors suggest that longer posts, (2000 words or more) typically:
- Receive more social media shares
- Result in more search engine traffic
- Allow you to leverage the power of long tail keywords
- Result in more link-backs
Well folks, that's the long and short of it.
My contention here is that size without substance should never be your goal.
What size do you prefer?