Whether your goal is to guest post at your favorite blog, promote your new book, create a social media profile or participate in an anthology project, chances are you'll need a professional Bio.
In the book "How to Write a Powerful Professional Bio" by Marcie Hill, the author and Bio expert states these three major reasons writers and professionals need bios.
3 REASONS YOU NEED A BIO
It lends to your credibility by highlighting your expertise, experience and achievements.
It helps with your professional branding.
It draws attention to qualities, experiences and skills that make you different.
WHAT IS A BIO?
A Bio (short for biography) is simply a summarization of who you are, your professional accomplishments, and what makes you unique.
HERE'S AN ACRONYM TO REMEMBER IN CREATING YOURS SUCCESSFULLY:
B--IT SHOULD BE BRIEF
E--IT SHOULD BE ENGAGING
E--IT SHOULD BE ENTERTAINING
F--IT SHOULD BE FABULOUS
Though it is recommended that you use different types of Bios for your varied promotional needs, in general, "less is more." Think "career highlights" not "career history."
When readers view your Bio, they should be intrigued and interested in discovering more about you and your work.
Do you have an unusual background or hobby? A funny story about your career? A contradiction of sorts? Here's an example. One of my favorite female comedians is Sommore. She's raunchy, hilarious, and keeps it "real." Her stand-up routine often includes "colorful" language, taboo topics and adult material.
While conducting a little online research recently, I found out that this bold and brazen funny lady actually is the product of Catholic schooling. Who knew?
Here's your time to sizzle! Make it count. Remember, your Bio does not always have to include professional accomplishments; it can include fun facts or personal victories. As a point of reference here, in one of my Bio versions I boast that I am "legendary for my pot roasts."
MORE TIPS TO BEEF UP YOUR BIO...Often we overlook areas worthy of mention or details that could provide an interesting "spin" to our Bio.
"Where's the beef?"Beef up your Bio with these additional suggestions:
- Include a famous quote that reflects your life's philosophy.
- Share a life obstacle you've overcome.
- Mention a literary influence.
- Acknowledge a business milestone.
- Include foreign languages you speak fluently.
- Share exotic places you've traveled.
- Use metaphors and analogies to describe your talents.
Doing so will make you appear more diverse, dynamic and memorable.
Today conquer your Bio. Tomorrow world domination. :-)
Thanks for reading.
Thoughts here? What would you add?
How do you dress up your Bio?