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Some even everyday. And though blog frequency is a personal decision, often based upon a blogger's goals, time, type of blog, readership, and need to "connect" there are perhaps some general practices and principles to be observed, if you'd like to get the most out of your blogging efforts, and be able to go the distance.
Though I don't presume to know what's best for everybody, the information I will share today is based upon my many years as an expert Blogologist and award-winning blogger. And yes, I made that "Blogologist" title up. :-)
What inspired this post was a question I received from one of my readers who felt guilty because she had lost her blogging "mojO."
"Distressed" wanted to know what she should do. She just didn't feel much like updating her site after many years of faithful posting...and so she felt as if she was letting her readers down.
Not so. Not necessarily.
Here are a few things you should consider:
- The purpose of your blog--some sites would categorically require more "coverage" than others. For instance, if your site is based upon news or current events, it would probably need several updates a week. Or, if your blog is instructional in nature, frequent updates would likely be in order.
- Consider the needs of your audience--I'm a firm believer that quality should trump quantity. I would much rather "hear" from a blogger who posts just once a week with something valuable to share, than someone who pens a post daily with mundane things like what he ate for breakfast, problems with his pet rock collection, bouts with diarrhea, etc. as a matter of fact, I have actually "unsubscribed" to a few of these blogs.
- Remember that there is great truth to the expression, "Silence is golden." If you really don't have anything that you feel is worth sharing...by all means, don't. We'll understand.
- Whatever your designated frequency, always keep the lines of communication open. One of my biggest pet peeves is when bloggers take breaks for extended periods, and fail to announce it before taking off. Hello! Anybody home?
- Keep in mind, (as I stated in a previous post), that a blog post doesn't have to be of epic proportion for it to resonate with readers. It can be a video, motivational quotes, links to other interesting blogs, a book review, or even a contest. Get the idea?
- Consider the ebb and flow of readership. I don't know about you, but I find that no matter how awesome your posts may be, during the summer months and during the Xmas holidays, folks are just not checking in and commenting as much. Wouldn't you agree?
- Call in some reinforcement. Accepting guest bloggers is a great way to get a little break, while offering your readers content variety and exposure to different voices and views.
- Adopt Oprah's philosophy. When things feel "forced" they rarely feel good; we should heed that inner voice and have the courage to choose what's best for us.
- When in doubt, ask. Polls, surveys, and questions posed to your readers are all great ways to determine their needs and decide the future direction of your blog. Assess and then address. Also pay attention to the level and nature of comments received.
How often do you blog? Do tell.