Sunday, October 5, 2014
4 Benefits of a "Well-Branded" Blog
And the evidence is overwhelming.
According to WPvirtuoso.com, there are over 152 million blogs on the Internet. Additionally, it is reported that a new blog is created somewhere in the world every half a second!
Representing an array of topics, themes, niches, causes, genres, and life experiences.
But, here's where things begin to get sticky.
A considerable amount of bloggers' efforts end there.
In other words, many fail to publicize their sites through guest posts, article marketing, social media forums, or even something as simple as including it in the signature line for outgoing emails.
Word to the wise: it defeats the very purpose of having one.
It's like being "all dressed up with nowhere to go."
Perhaps it's even you.
With this in mind, let's explore some of the benefits of a well-branded blog in enhancing your writing career and your online image. Shall we?
1. It helps you to work smarter, not harder.
That's right. A well-branded blog makes you as hot as "Bieber fever." What does that mean and how does that translate? Instead of "pounding the virtual pavement" for work, ad opportunities, speaking engagements, and creative collaborations, many times people will come to you. Here's an example from a recent Email:
"Jennifer, I just love your blog. I'm wondering if there might be some interest in presenting at one of our upcoming workshops?"---Cynthia Clampitt, President of Midwest Writers Association.
2. It helps to establish and enhance your expertise.
Wendy Burt, author and P.R. executive, formerly gave her blog the clever title "Ask the Query Queen." Simple, effective, and easy association here. If you had to describe your brand, what would it be?
A good place to establish it is with your blog's slogan or tagline.
3. It serves to distinguish your writers "voice" above all the online "chatter."
Think about this for a minute. I'm sure you'll agree that the blogggers you read and follow on a regular basis are those that are unique in their style of expression, their approach, and their delivery. They stand out above the crowd. They're memorable. Something we should all strive for.
4. It helps to create brand loyalty.
Similar to the favorite products that you add to your shopping list each week, simply because certain products have earned your trust and your hard-earned dollars.
(Which consequently, adds to your bottom line).
Now that you know why branding your blog is essential, here are a few timely tips on how to make it happen.
1. Remember that "repetition reinforces."
You'll need to cleverly and consistently work on getting your site out into the blogosphere and associated with quality content and usefulness. Not just when the mood hits you. Devise a marketing plan; start there.
2. Guest post at both small sites and the big, influential ones as well.
From my personal experience they both have advantages, depending upon your strategic goals.
3. Keep your site updated regularly.
Doing so helps to maintain momentum, establish credibility, and ensures you'll be taken seriously within the blogging community.
How would you describe your "brand?"
...OR, how would you describe mine? :-)