Any writer who has been in this industry for a while, knows all too well the feast or famine cycle. Here’s the script: one month your writing income finances a big flat-screen T.V. with fancy features. The next month, you’re surviving off Ramen Noodles, and praying for loose change under couch cushions. There are more fluctuations than with the stock market.
Inconsistent, sporadic pay can produce stress. And stress can lead to writer’s block. And writer’s block can block your cash flow, which leads to more stress.
There’s a better way.
If you’d like to angst less, and add another income stream to build your writing business and your bottom line, consider the benefits of blogging.
Since I added blogging-related services to the creative offerings I provide to my clients, it has increased my income considerably. And it can for you too.
Today’s savvy writer recognizes the importance of offering ancillary services to remain competitive and “stay in the black.” For this reason, you’ll often find writers who also provide photography, or edit other writers’ works, or do coaching on the side. Of the many creative options available, blogging gives you more “bang” for your buck. Here’s why it makes sense to incorporate it in your writing business.
It’s less time consuming. Though it varies depending upon the type and scope of project, comparatively speaking, it’s quicker to pen posts than to write articles. Consider that the average blog post is 400-800 words, and requires little, (if any) research. This enables you to “work smarter, not harder” and successfully juggle various creative assignments without detriment.
Blogging “is the new black.” Once considered merely a medium for sharing rants and showcasing creative hobbies, blogging has evolved into a powerful marketing tool used by businesses to expand their customer base; by authors, to build a platform, and by organizations seeking to promote charitable causes. This makes it a skill that’s in high demand.
Here’s what a few other freelancers have to say about blogging and its impact on their careers.
Cynthia Clampitt, President of Midwest Writers Association
“As a writer, blogging has helped sharpen my skills, tighten my writing, and connect with
writers and others who I might not have met otherwise. Guest posting on other blogs
has had its benefits as well. Both have generated exposure and work in a number of areas.”
Karen Lange, Author and online writing instructor
Now that we’ve covered “why” professional blogging works, here’s how to work it!
Construct your own blog. The best way to hone your voice, build your “blogging chops” and establish your expertise, is to create a quality site that enhances your online image and demonstrates your skill to potential clients and editors. In the beginning of my blogging career, I actually set up an “experimental” site where I tested design schemes, gadgets, and functionality. I credit this trial and error experience for the success of my current blog.
Have a strategy plan in place.
How will you create a buzz about your blog? Where will you do guest posts? What type of clients will you target? What kind of services will you provide? The clearer you are, the fewer detours you’ll have on the road to success.
If opportunity doesn’t knock, create your own “luck.”
Though blogging jobs are abundant these days, there’s great competition for the ones listed at popular writers’ sites. For this reason, I have been known to periodically approach companies that I’ve researched online to “pitch” my blogging services. This strategy also works well for your existing client base, if they already have a site, but have difficulty producing quality content on an ongoing basis.
In addition to the benefits outlined here, there’s one more smart reason to add blogging to your business plan: it’s fun. Blogging is a great way to mix business with pleasure, and increase your earning potential in the future.
How has blogging impacted your bottom line or your creative opportunities this year?