Friday, June 21, 2013
Friday's Free Speak * Is it possible to be "Overly" Promotional in our Marketing Efforts?
"Moderation in all things."
The experts tell us that in order to build a platform, create a buzz about our books, and have our blogs read out of the gazillion choices that confront online readers daily, we must promote. And promote. And promote.
So we "Tweet" our peeps. We spend hours and hours on Facebook engaging in "face time".
We do email blasts to anybody and everybody, (and their momma) who has connected with us through emails within the last decade.
We toot our horns, wag our tails, and shout it from the rafters: read me. Choose me. Follow me.
Link to me. Look at me.
But does it ever seem to be ...well, a bit much?
Have you ever grown tired of folks who constantly bombard you with emails and links to all their success stories, guest posts, and items for purchase.
Well, to tell you the truth, I have. :-)
Heck, sometimes I've probably BEEN that person. :-)
How about you?
Don't get me wrong here; I'm stoked to hear about other writers who have sold a story, garnered an agent, won a contest, or written a book.
Who can appreciate the effort and sacrifice that this requires better than another writer? Hello?
But sometimes in all this connection, there's no real connection. No meaningful exchange.
Things seem fast, forced, and frantic.
Is there a better way?
Not to mention, I've had situations when I've worked with guest posts from other writers, (in providing their accompanying Bios), whereby this section had a higher word count than their actual submission.
Which begs the question...Should there be limits or boundaries to our promotional efforts?
When is too much?
How do you "get known" without getting obnoxious?
What standards or guidelines do you apply, if any?
Do tell. :-)