Tuesday, March 20, 2012
Trade Secrets Revealed! Insider's Tips to Why You Should Write for Trade Publications
It only stands to reason that most of us writers pen pieces for the glossy publications we view with starry eyes at the local supermarkets.
The covers captivate us with celebrities we worship, while the titles draw us in with promises of quick fixes for common problems that plague us.
Additionally, these reads are widely circulated. You’ll likely find general consumer publications everywhere---from doctor’s offices, to coffee shops, to bookstores and local libraries.
But concentrating solely on submissions to these types of magazines can stunt your career growth and your earning potential. If you want to elevate your career and work smarter, not harder, here are a few things you should know.
A Trade Journal is simply a publication devoted to a particular industry or occupation. They range from magazines devoted to the wine and food industry, to teaching, to insurance, to writing, to agriculture.
And though these publications have been around for ages, here’s why they merit new consideration for today’s savvy writer.
5 Reasons you should write for trade publications:
1. Today’s writing climate is extremely competitive.
Blame it on a high unemployment rate, the ease of entry the Internet provides for those seeking to make money, and the “hype” that makes people believe that anybody can be a writer. But, truth is, writing has become as competitive as professional sports! Comparatively speaking, trade publications are less competitive, because fewer writers are aware of these journals, and for those that are, there’s the misconception that you have to be an expert in order to write for them. Less competition often leads to greater odds of acceptance for your work.
2. Trade publications afford writers greater flexibility and more options.
Many of these publications allow simultaneous submissions, accept previously published materials, and take complete manuscripts as well as queries. This saves today’s busy writer time and mental wear and tear. For example, Writers Journal
(http://www.writers journal.com/) doesn’t require queries to break in. While Yoga For Everybody (http://yoga4everybody.com/) accepts simultaneous submissions.
3. Often trade publications have a higher rate of pay than consumer publications and other writing opportunities.
Tired of penning blog posts for ten bucks? Or laboring over research-laden articles that yield the equivalent of minimum wage?
Writers can expect to earn anywhere from $50.00-$1200.00 for their efforts.
4. Trades frequently pay quicker.
While recently scouring over writing markets, I discovered that there were a great number of these magazines that offered “payment upon acceptance”, as opposed to “payment on or after publication.” Which is another added perk to consider. The Old Farmer’s Almanac and Family Fun Magazines are some noteworthy examples.
5. Trade publications have a higher percentage rate of “freelance written” materials accepted.
In consumer magazines, conversely, a lot of the departments and columns are written and reserved for in-house staff. Breaking in can be harder-- requiring clips, a resume, and writing that rivals a Pulitzer winner. Tip the odds in your favor by favoring trades.
Keep in mind that in today’s writing game, being "competent" isn’t good enough.
Take the me out of (me)diocre. The more strategic and resourceful you are, the greater your competitive edge and your bottom line!
Image: Stock Photo