Blog Audit-How Do You Measure Success?

Let's face it: numbers have always been used as an assessment tool in our society.
A female who ranks a "10" is said to be a man magnet.
"Zero" tolerance policies seek to establish high standards in the workplace.
While the age 21 is said to be a qualifier for adulthood.

Blogging isn't much different. What do your numbers say?
Millions of Americans will be using the upcoming months to prepare for audits and the associated tax season.

I like to establish a similar procedure to analyze and scrutinize my Blog growth and to identify my future goals. And you should too.

Here's what a recent Blog audit, (along with Google Analytics) has revealed:

1. Pen and Prosper has maintained continuous growth over the last 12 months.
2. The "average reader" here has a master's degree and is female.
3. About 75% of my following is female based.
4. The busiest comment day is typically Tuesday, followed by Sunday evening.
5. I have gained most of my new followers via guest posts and blog commenting at other sites.
6. The number of comments received on posts varies, but collectively reveals a higher level of response than 2010.
7. My Blog visibility and recognition has increased, (though still not recognized by Writer's Digest). :-) For example, Pen and Prosper has been linked to or referenced by sites such as All About Freelance Writing, Dollars and Deadlines, Diary of a Mad Freelancer, and other influential sites.

Conclusion? I may not be where I'd like, but I am at least on the "write track".
Numbers don't lie.

Still, I'd like to know, how do you measure your Blog success?
And too, how does Pen and Prosper "measure up" in your opinion?
Any suggestions for improvement? Anything you'd like to see remain? Do tell.

Image: Stock Photo