Monday, October 17, 2011
5 Ways to Keep Your Blog Audience From "Channel Surfing"...
Let’s face it. We have become a nation intent on instant gratification. From speed dating, to quick fix microwaveable meals, to excessive credit card debt that allows us to buy now and pay later.
And our attention spans mirror this mindset. We “Tweet” because it’s fast and in the moment. It feeds our fix to be in the know, now.
We‘re overextended, overcommitted, and many of us have become serial skimmers that gloss over web content and written materials for highlights, bullet points, and “what’s in it for me?” value. True?
Armed with this info, it only stands to reason that we implement strategies to have visitors to stay at our “virtual doorstep” long enough to accept what we have to offer, link to us, or become loyal fans. After all, nobody likes a high “bounce rate” other than Beyonce or Shakira!
To this end, here are a few tips to have them at “hello”. And keep them stuck like Velcro.
1). Write for your audience.
Identify your target group and your goals. That’s half the battle. I cringe whenever I read folks who say they write primarily for themselves. Especially “real writers”. Real writers write for real readers. They keep their needs in mind. They proofread their work before it goes public. They communicate with readers in an effort to create “connections”. They care about the readers’ experience. Sure, your writing should reflect your own personal beliefs and agendas, but it should always be about your readers. Personal writing should be relegated to personal diaries.
2). Remember that titles are vital!
Think about it. When you’re deciding what to watch on the boob tube, (other than your favorite programs), basically you decide what to view based upon the title or the actors starring in the movie. It’s a sad reality, but no matter how eloquent your writing, or how well versed you are in your subject matter, if your title isn’t enticing, some folks won’t bother to explore the content.
3). Inject a little humor when applicable.
Unless it’s a serious subject matter, most folks appreciate a laugh to get through the day, or a funny writing anecdote, or a humorous look on a universal issue. As long as it’s not mean spirited or in poor taste, have at it!
4). Don’t underestimate the importance of an “active” Blog.
When readers drop by to your spot, what will they see? Are there any comments? Followers? Feedback? Believe it or not, if your site appears like a “ghost town” it may give the impression that it’s not worth their time and effort.
5). Keep it brief but substantive.
In Blogging, sometimes less is more. 'Nuff said. :-)
Follow these timely tips for rave reviews and strong ratings!
Which principle do you find yourself practicing the most?
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