"Required reading" for today's smart writer.

"Required reading" for today's smart writer.
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Monday, January 24, 2011

This Gun's For Hire! 5 Things companies look for in hiring bloggers



“Show me the money!”---Tom Cruise

There's something to be said for walking a mile in someone else's shoes.
And when it comes to the world of blogging, these stilettos have covered some serious territory!

In the last two years I have been blessed to work as a paid blogger for some influential sites, and I've also recruited bloggers to work for me on professional and creative projects as well.
Experience that qualifies me to help you gain insight into the world of blogging for bucks .

Though it's not rocket science, it does require a strategic approach and an awareness of a few practices and principles to beat out the competition.

With this in mind, here are a few pointers to turn your passion into pay.
Here's what decision makers look for in their contributing bloggers.

1.Your online reputation---This includes your personal blog, your professionalism at social media sites, your gripes or “word wars” with others that you've worked with, and your overall personality. This sleuth work typically helps to ensure that you'll be a good fit for their team, and that you'll be “low maintenance” in terms of retention.

2.Your creativity---Which goes beyond being able to write well. Good writers are a dime a dozen. Are you innovative and unique? Do you have additional skills like photography or expertise in Wordpress? Can you self-edit? The more you know, the greater your value.

3.Your affiliations---No, not your club memberships, rather other sites that you've done guest posts for, or paid assignments. Blogging for the top-dogs in your niche, or sites with high visibility will definitely earn you brownie points here and elevate your status. As they say, “you are judged by the company you keep.”

4.The success of your site---Have you received awards or recognition from others in the blogging industry? A high Google PR ranking? Impressive Alexa stats? A high level of commenters or large following? Then you've got a good chance of serious consideration.

5.Passion---If you don't display enthusiasm for it, chances are you won't stay the course, because the pay in most cases is moderate at best.

Add these five tips to your blogging know-how and you'll add “paid blogger” to your resume.

Do you blog for bucks? If so, do you find this criteria to be accurate? If not, did you find this info useful?

Article first published as This Gun's for Hire: 5 Things Companies Look for in Hiring Bloggers on Technorati.

Image: photo uploaded by f.d.p. Admin

18 comments:

  1. Great points, thanks so much. I would like to gain more income in this way so I need to give these serious consideration. You always have good food for thought!

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  2. Karen,

    It's my pleasure. Glad you found the info useful. Keep us posted with your progress. :-)

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  3. Thank you, Jennifer. This information gives me something to think about.

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  4. These are very helpful tips! I especially liked #1. It IS very important to keep track of what we put out there on the web!

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  5. Jennifer Brown BanksJanuary 25, 2011 at 5:34 PM

    Barb,

    Thanks for letting me know. Wishing you much success if you should pursue it.

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  6. Jennifer Brown BanksJanuary 25, 2011 at 5:35 PM

    Wendy,

    How true. Though nobody's perfect, prudence is the key. I appreciate the input.

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  7. Great advice! I've not yet blogged for money but am hopeful it's just a matter of time. :)

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  8. Jennifer, great post, my friend. I agree with them all. And it's interesting: I never really got the whole "online reputation" thing or "affiliation" thing but my work for WorkAwesome has definitely won me some readers. And I think as we do things on our blogs, those reputations begin to grow. I am just now really understanding how some of my standards play into my posting - the design, the guest post schedule, etc. Never would have thought of it 2 years ago. :)

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  9. Jennifer Brown BanksJanuary 26, 2011 at 5:12 AM

    Yvonne,

    I'm sure you'll be adding it to your growing list of accomplishments soon. :-)

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  10. Jennifer Brown BanksJanuary 26, 2011 at 5:18 AM

    Bryan,

    Yep. I can agree. In fact, I "met" you as I too write for WorkAwesome and amazed and humbled to work with such a talented group of people!

    I've had my readership grow through my affiliation with Hope Clark, Dan Case, and Karen Lange, so it does play a role in our reach. Thanks for adding to the discussion, my friend. :-)

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  11. Jennifer Brown BanksJanuary 26, 2011 at 5:20 AM

    Oops, caught my typo--s/b an "am" in the sentence above. :-)

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  12. Jennifer Brown BanksJanuary 26, 2011 at 8:00 AM

    PAUSE FOR THE CAUSE...

    I should also mention, for those interested, if you'd like to learn how to earn as a blogger, you might want to sign up for my online class at www.coffeehouseforwriters.com/

    Blogging for Profit or Pleasure begins February 7th. Hope to ssee you there!

    Now back to your program...

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  13. Great tips, Jennifer.

    These are all critically important. Each of these contribute to the overall package, allowing one to stand out from a crowded field of competitors. But I think without numbers 2 and 5, it will be an awful struggle.


    "There's something to be said for walking a mile in someone else's shoes". Particularly if they are too small. :-)

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  14. Jennifer Brown BanksJanuary 26, 2011 at 8:07 PM

    Hi Jimi,

    Welcome back, you! You're right; they all are crucial to being able to stand out in a sea of many. Thanks for your input and for the "follow". Take care, until next time...

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  15. hello jennifer
    how are you?
    for now building an online reputation is my focus for the first quarter of the year and i know it will come with time and hard work(i guess)
    i also need to focus on my building/increasing my affilations, a bit of guest posting and developing my approach(building a brand).
    thanks for sharing this.
    take care and enjoy the rest of the day

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  16. Hi Jennifer,

    Great information!

    I'm trying to blog for bucks and learning as I go. I agree with all you've mentioned here and I have found your information useful.

    Evelyn

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  17. Jennifer Brown BanksJanuary 27, 2011 at 6:04 PM

    ayo,

    Hard work is the ticket! Good luck, and so good to hear from you.

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  18. Jennifer Brown BanksJanuary 27, 2011 at 6:12 PM

    Evelyn,

    I'm happy to hear this. Thanks for stopping by and weighing in.

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