Wednesday, October 27, 2010
Does Your Blog Suffer the "Blahs"?
It's a delicate subject.
One that even the best of friends don't discuss.
In fact, some avoid it like the plague.
Nobody likes to be the bearer of bad news---and well, maybe you're thinking it's not even your place, right?
Still, I'm willing to bet that somewhere in your round of travels across the Net, you've encountered a blog that suffers the "blahs".
Come on, be honest. :-)
Perhaps it's a newbie who lacks direction, or a friend who has a dynamic personality in person, but comes across as lackluster on line. Or it can be someone who constantly dotes on attention with his posts, (look at ME, ME, ME), but provides no real take-away value for visitors to take away.
Or perhaps, God forbid...it's you. :-)
Are you with me here?
Much like people, Blogs are supposed to have "personality" people! :-)
Regardless as to whether it's devoted to cooking, the craft of writing, or crocheting. It needs to have some "flava'". Hello?
Or look at it this way. Your Blog is your online signature that uniquely distinguishes you from the other millions of folks in the blogosphere.
The problem often times is a lack of objectivity. Let's face it, whether it's our car, our homes, or something we've written, there's typically a blind spot that prevents us from seeing it as others do.
In the words of Dr. Phil, "the first step to correcting a problem is identifying it."
With this in mind, here's how to tell if your Blog is suffering the "blahs". Even if your best friend won't tell you. :-)
1. You've been blogging for 12 months or more, and the same 2 or 3 people are the only ones commenting on your work.
2. There's no growth. Your followers have not increased, nor has your span of influence.
3. You have a high "bounce rate". In other words, visitors come but they don't "connect". They click on to your site, but leave shortly after.
4. You fall asleep when posting your own posts.
5. You're unsure about your focus. Word! If you're clueless, chances are that your potential audiences will be as well.
Well, folks there you have it. Agree or disagree? Make some noise!
Here's a bonus. If the response is good, in my next post I'll address how to avoid the doldrums. Stay tuned...
Image: graur razvan ionut