Thursday, September 9, 2010
3 Ways to Add Curb Appeal to Your "Virtual Real Estate"
First impressions are important.
Don't believe me? Think about it.
How many times have you judged a book by its cover?
Or a man by his Brook's Brothers suit?
Or a restaurant by its decor?
In fact, even in real estate, closing the deal depends largely upon presentation and curb appeal.
So does your Blog.
As an avid reader and lover of all things creative, I devote a good deal of time to "cruising the scene" and checking out the on-line spots of my followers, fellow bloggers, and the top dogs in my niche.
I've seen a lot of great stuff, and I've seen some things that make you go hmmmmm.
With this being said, here are some factors to consider in attracting visitors and maintaining a loyal following.
1. Make your site inviting! I love when I visit sites where you almost feel that you're sitting in someone's living room because it feels so comfortable and not forced. Yours can be too. To achieve this it's nice to have appealing colors that are easy on the eyes, a photo of who you are, a welcome section, and a little Bio about the person behind the words. A sense of humor and sincerity doesn't hurt either.:-)
2. Respond to readers' comments. This may seem silly, but when I visit a site and don't see much interaction between the blog owner and the audience, it's a turn-off. Remember, good communication is always a two way thing.
3. Add take-away value. In other words, don't just rant and rave about you and your life and escapades. Provide guests posts, interesting links, photos, quotes, or something for folks to sink their teeth into.
And, as a bonus, make sure your site is easy to navigate and user-friendly!
That's my take for today. What are your thoughts? Did I miss anything? Do tell...
Image credit: Simon Howden