Friday, May 27, 2011
The Art of Blog Commenting-How to do it right and get results!
“It’s not what you say, but how you say it.”
Some time ago, I received an email from one of my writing clients whose goal was to increase her fan base and her bottom line. She was frustrated that in the two years since her site launched, her growth was as slow as the country's economic recovery.
I had previously shared a few tried and true methods that had worked for me, (one being commenting on other blogs). She tried. It didn't work. So she found herself again seeking my assistance.
It's a common problem for many bloggers.
They mistakenly expect that if they create a cute site, post some pictures, and put out content on a weekly basis, they will build a following, a community of supporters and make money.
Although these practices and principles can contribute to overall success, the savvy blogger recognizes that due to vast competition, he must employ a more strategic approach.
The premise, “If you build it, they will come” doesn't work in the virtual world, my friend.
This is where the art of blog commenting can make a difference.
Here's how to master it and improve your stats! Stat!
Understand blog culture.
Not all sites are created equally. Depending upon how involved the host is at social media sites, respective readers may be more inclined to “tweet” or “like” their content as opposed to commenting on it. Your comment might get ignored. Do your homework.
Recognize that some niches are typically more “active” than others, because of the subject matter and popularity.
Some examples would be personal self-development blogs, frugal living, and work and career sites.
Make a good first impression.
Double check to be certain that your words are spelled properly, and that your input is intelligent before you hit that “send comment” button.
Pay attention to what people pay attention to.
Here are a few things to consider. Does your blog have an interesting name? Is your comment unique or funny? Is your response accompanied by an attractive gravatar image?
Don't be a blog snob.
Many folks flock to the well-known, popular sites, because these spots typically have a lot of readers and prestige. But the down side is that they also may have 50-200 comments posted. As such, yours may or may not be read, depending upon where it falls in a sea of many voices.
Have the courage to take a position that is contrary to that of the majority, if you are so inclined.
You may not win a popularity contest by doing so, but I guarantee it'll get attention. In the words of singer Bonnie Raitt, “give em' somethin' to talk about.”
Keep it brief.
This is no time to “hog the microphone”. Say what you need to say then exit gracefully. Short and sweet is the key.
Increase your odds for increased traffic by making sure that your site is up to par and welcoming when others hop over from a referring site. If not, you have defeated your purpose.
Give it your best then give it some time.
Follow these sage tips and you‘ll have more traffic than the Eisenhower expressway during rush hour!
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