Tuesday, January 11, 2011
7 Habits of Highly-Effective Bloggers
If you've been on the blogging scene for more than a hot second, no doubt you've discovered that there are different levels of success and degrees of popularity.
I liken it to boxing.
You know the deal...
I'm not a sports expert by any means, but from my limited exposure, I can say there's a "lightweight" division, "middle weight", and "heavy weight".
These categories and classifications are contingent upon experience, performance record, and the pack of one's punch. In some ways, blogging does too.
There are bloggers. And then there are bloggers!
And from what I've observed as both a blogger and spectator, here's what distinguishes the "heavy weights" and highly effective bloggers from your garden variety blogger.
1. H.E.B. (Highly effective bloggers) are unique. They learn from the best, but develop their own style to impress. Even if they address a common topic or technique, they put their own spin on it, or shed new light on an old subject.
2. They're consistent. They post minimally once a week, even if it's a brief post or perspective.
3. They keep the needs of their readers in mind. They're more emotional than promotional. In other words, their goal is to connect and make an impact, as opposed to selling you a product or selling you on how terrific they are.
4. H.E.B. are great conversationalists and talk "to" their audience not "at" them. They respond to comments and answer questions posed. They are thought leaders and influencers.
5. They provide quality content with great take-away value. This includes proofing their words, researching topics, reporting relevant study findings, and addressing timely topics. They take pride in what they do.
6. They know the importance of proper "sharing" balance. These savvy folks reveal enough of who they are to create a level of intimacy and connection, but not too much where it's inappropriate or excessive.
7. They're persistent. Have you noticed that most hugely successful bloggers have been at their game for anywhere from 2-10 years? That they've guest posted at prominent sites, developed a following via popular social media forums, and that they've paid their dues. There's a great grain of truth to the expression, "you reap what you sow."
From my perspective, these are the most important practices and principles of highly effective bloggers.
Agree or disagree? What common traits or habits would you add to the list?
Image: Salvatore Vuono