"Required reading" for today's smart writer.

"Required reading" for today's smart writer.
Information & inspiration to hone your craft and increase your cash...Since 2009

Wednesday, December 30, 2015

The Power of the Wizard of Oz and its Message for Today's Writers!










---Don't you carry nothing that might be a load. Ease on down, ease on down the road.”
 


Last week, I was delighted to discover that another version of the “Wiz” would air on T.V. for the holiday season. Like a kid, I awaited its arrival as eagerly as a visit from Santa.
Since its original release, (many moons ago), I’ve pretty much watched every adaptation, version, and variation of cast members and story line, of this American classic.
Decades later, as a fully-realized adult, I STILL find this tale magical, powerful, and transformative.
 
Though the plot revolves around a young girl named Dorothy from Kansas, who through a series of events, loses her way home and encounters different characters and adventures along her journey, the story’s universal messages apply whether you’re from an affluent suburb, or an urban neighborhood.
In fact, it doesn’t matter whether you’re eight years old, eighteen or eighty; it’s very likely that the “Oz” will speak to you on some level. Word! Particularly for those of us who “travel” this life as writers and “dreamers.”
 
Beyond the elaborate costumes, great sing-along songs, special effects, and entertainment value, here’s the “take-away” for today’s scribes…

1. We all lack courage sometimes, just like the Cowardly Lion.

“Feel the fear and do it anyway.” For writers, the fear may manifest itself in the form of public speaking, or blogging about a controversial topic, or pitching an agent for representation, or having our novel reviewed, or editors’ rejection. Writing makes us vulnerable on so many levels. But the rewards are far too great to let fear keep us from moving forward. “Ease on down the road.”


2. It’s okay to lose direction, like Dorothy.

Despite the detours and road blocks that most of us writers will encounter on the “road to success,” it’s important not to lose sight of our intended destination. Setting short and long-term goals can enhance our experience and serve as a navigational guide to help us go the distance.
Accordingly, here’s a great resource I recently discovered for setting goals for the year ahead:

http://www.goalsettingbasics.com/free-goal-setting-worksheets.html

 
3. Like the Tin Man, writers need real heart.







Contrary to popular opinion, good writing requires more than a proficiency with words and familiarity of basic grammar rules. If only it were that simple. Writing that resonates with readers, writing that makes a real difference, requires heart. It’s no coincidence that some of the most celebrated and popular song lyrics we enjoy on the radio, often reflect great pain, lost love, transparency, and internal struggle. Think Adele, Dolly Parton, Ray Charles, Michael Bolton.

4. “If I only had a brain,” the Scarecrow lamented.

Today’s scribe has got to have smarts too, to remain competitive, be strategic, provide an informed opinion, and remain profitable. Not to mention, to engage audiences from different educational levels, cultures, and socio-economic backgrounds. In fact, several famous writers are even reported to possess an I.Q. equivalent to “genius” status. George Eliot and screenwriter, Quentin Tarantino are among them. For optimal results, writers should always be well-read, resourceful and open to constant improvement. Did you know that our brains actually crave mental stimulation? Check out these interesting findings on the brain, courtesy of BeBrainfit.com.
 

5. Positive affirmations can help us to feel empowered and confident.

Dorothy needed only to repeat “There’s no place like home” several times and click her heels to access the “magic” that she already had. To achieve, conceive. Believe in you. And back it up with “self-speak” that is encouraging, consistent and uplifting to unleash your special gifts!

6. There is strength in numbers.

Dorothy was able to go further, and avoid potential danger, with the help and friendships established with The Tin Man, Scarecrow, and Cowardly Lion. As writers we are benefited from the connections, resources, and “back-having” relationships with other writers, blog readers, editors, and those in the creative community. If formed successfully, you never travel alone. Writing doesn't have to be an isolated, solitary journey. According to Sam Walton, founder of Wal-Mart: “ Individuals don’t win; teams do.”

 
 
So the next time you lack courage, lose heart, or seek direction in your writing journey, remember the magic of The Wizard of Oz and these timely tips.

“And don’t you carry nothing that might be a load, just ease on down the road.”










 

 

Saturday, December 12, 2015

15 Business and Blogging Lessons I Mastered-Part 2


Greetings, Pen & Prosper Readers!
I hope today finds you well and embracing the holiday spirit.
As previously promised, I'll share with you the remaining lessons I learned in 2015, from last week's introductory post.

Here they are for your consideration, enlightenment and review.

8. Follow up to stay ahead.
The Internet affords today's writers many conveniences: the ability to correspond with folks across the map, a global marketplace, electronic mail, etc.
But, it also has its drawbacks. True? I can recall several times in the past, when I had been awaiting a response on an important piece from an editor, only to discover months later that he/she never got it; somehow my message had been lost in the Cyber "Twilight Zone." I hate to be a nuisance, but when it comes to business, it's usually better to be safe than sorry. Send that follow-up email. Make that call.  A few minutes can make all the difference.

9. When you make a mistake, own it, learn from it, apologize, then move on. The world won't end.  "Everybody makes mistakes, that's why erasers were made."

10. Sometimes independence is over-rated.
I have a beautiful little niece who is rather independent. No matter how many times she spills her food, ties her shoes up incorrectly, or does something wrong, she'd rather do things her way, without help from me. It's part of the growing up process.
I find that adults can be this way too, sometimes. Don't be one of them. Don't let pride hinder your progress. Seek help when needed. Hire a professional editor for your novel. Contract out work to a professional web designer. Follow successful bloggers and find out how they operate, and what they're doing differently. Collaborate. Find a mentor. Even the Bible tells us that: "The wise seek counsel."

11. Support other writers; our survival as a community depends on it.
For example, if you can't afford to buy their books, why not at least share their publication info with a link to Amazon on your site? Or send a Tweet to your peeps? Or post a comment on their Blog? Or conduct an interview? Or share resources? I have found that support doesn't always have to require "heavy lifting." Not to mention, it's a "win/win" for everybody.


 

12. Pay attention to the "red flags" to prevent operating "in the red."
Often, doing so can save time, money and mental wear and tear. If that potential client haggles about your fees, has an incompatible work ethic, provides poor direction, does not respond promptly to emails, or does not appear to have a successful business model, it may prove prudent to turn down the project and cut your losses early.

13. Strive for excellence, not perfection.
It's good to sometimes have lofty goals; just make sure they're not unrealistic and exhausting.

14. Consider adding a disclosure and a disclaimer to your site in 2016.
I did this year. Particularly if you're receiving money at your site, or disseminating advice on health, business, or finances.  For legal and ethical reasons, it keeps confusion down and potentially provides protection.

15. "It's nice to be important, but it's more important to be nice."
How well you treat others is also a part of your "image" and reputation as a writer.
Don't engage in word wars. Don't "bash" folks just to court controversy. Be savvy about social media. A while back ago, I had an incident with an editor with whom I had worked for many years, contributing articles to her site-- that no doubt added to her bottom line.  And I loved it. Well, one day, I sent a simple email requesting to know if she had received a previous submission. She nearly bit my head off! She ranted about how busy she was, and how valuable her time was.
As Judge Marilyn often says on her court show, "Stick a fork in me, cause I'm done!"
That was the end of our association. And with it, my respect for her. I know editors can be busy people. Heck, I've been one myself. :-) But there's no excuse for treating others poorly; especially without apologizing later.
Can you say, "Karma?"

And here's one more for the road...

15 + All writing is not created equally.
Did you know that being a copywriter or ghostwriter can actually earn you thousands of dollars per project? If you'd like to escape the "content mills" and perhaps the "Ramen Noodles" regimen in the process, you should consider pursuing these lucrative fields in 2016. To get started, look into some online classes or purchase books accordingly. Kelly James-Enger has authored some great titles on ghostwriting, that I definitely recommend.
See her book at Amazon.

There you have it. These are the 15 + lessons I mastered this year, that hopefully will serve as a foundation for greater success in 2016. I trust that something I shared here will enable you to ascend greater heights and experience less stress in your writing journey in the months ahead.

Here's to an awesome 2016!
Thanks so much for your readership, friendship and support.

I will be on Christmas break until January 2, 2016.
Feel free to leave a message or passing thought, in the interim.
You know I always dig hearing from you!

With "warm" thoughts,

Jen


Monday, December 7, 2015

Pen & Prosper's 1st Annual Holiday Gift Guide!




Having difficulty deciding what to get for that writer friend on your list? Or perhaps what to commit to your own "wish list?"

I've got you covered.
Whether you're "naughty or nice," you'll love today's gift list assembled just in time for Christmas.

In this season of "giving," here's what Jen Recommends for 2015.
Feel free to add your own suggestions in the comments section at the conclusion of this post.

WHAT:
JOURNALS

WHY:
Writers can use journals to organize and aggregate everything from projects, to blog post ideas, to romantic poetry, to lists for office supplies. And the great thing about journals is that they come in prices that range from as little as a buck, to the equivalent of a monthly cell phone bill.



They're practical and pretty.

In fact, last year I was pleasantly surprised when one of my blogging buddies (and faithful Pen & Prosper reader), sent me a lovely one in the mail, from across the miles.  

WHAT:
CANDLES

WHY:
Candles serve an array of functions. They can create ambiance for your evening bubble bath, a date, or emit scents that can create specific moods (as in Aromatherapy). Purchase different sizes, colors, and styles to include in a thoughtful gift basket, even. 



WHAT:
BOOKS
 
WHY:
Writers are typically avid readers; at least the good ones are. Why not add to their growing library and their knowledge base? There's an abundance of titles to choose from: fiction, non-fiction, how-to, blogging guides, etc. The sky's the limit. Here's one you'll definitely dig.
WHAT:
TEA & CHOCOLATE
 
WHY:
The taste and health benefits of feel-good endorphins and cancer fighting antioxidants. Hello?
I start every morning out with tea, and it's among my favorite gifts to receive...(hint, hint) :-)
May I suggest Good Earth Tea for my fellow tea drinkers? Order through their site, or pick up a package at Walmart's. Here's the link to their assorted teas
 
WHAT:
HOMEMADE PIES, COOKIES & PASTRIES
 
WHY:
It provides a personal touch in today's fast-paced, sometimes disconnected, technological world. As many of you are aware, I'm a self-professed "foodie" who loves to cook. The pie featured below is one of my recent culinary treats. What better time than now to show your creativity and kindness through gifts from the kitchen? Not just for a nearby writer, but for the guy that does your lawn work during the summer? Or your kid's favorite teacher? It's a sweet deal for everybody!
  



WHAT:
MUSIC AND MOVIES

WHY:
It allows for recreation, enjoyment and needed escape. It can also be inspirational, for future writing projects.


Many writers, in fact, opt to listen to music as they create; I'm one of them. Depending upon my mood at the time, my favorites include: Beethoven, Norah Jones, Aretha Franklin, Michae1 Buble, Kenny G, Adele, and the "oldies."


Here are a few other neat suggestions to consider:
  A gift certificate for a Spa Day
A subscription to a writers' magazine
Decorative mugs
Cell phone and tablet holders
Business cards
A Gift certificate to a local coffee shop


Bonus here!
In the days ahead, you can take advantage of the array of online promotional sales- Black Friday, Cyber Monday, and 50% discount deals being offered. What are you waiting for? :-)

Happy shopping!


Thoughts? Suggestions? Any favorites listed here?

Tuesday, December 1, 2015

15 Business & Blogging Lessons I Mastered in 2015...And You Should Too


As we come to a close on another year, I think it's important to review, revisit and revise our freelancing and blogging practices, for a more profitable, progressive and productive year ahead.

Experience is a great teacher. In fact, what I have learned over the last 12 months, you won't always encounter from a formal business "education".

Some lessons were costly; while others were simply "character developers."
I share them with you to hopefully shorten your learning curve and help you to move forward in your creative goals in 2016.

Pencils ready?

Here they are, in no particular order... 

1. Never, ever quote a price on a project without eyeballing it first.
What a potential client refers to as "quick, fast, easy, or only..." may be based upon their limited or non-professional assessment. If you dictate a price based solely on his or her word, you'll be stuck with it. And trust me, things can get sticky here. You could end up losing a lot of uncompensated time for your services. Be forewarned.

2. Putting all your "eggs in one basket" can be detrimental, and, well... dumb.
In the world of freelancing, there are many things that could go wrong, folks. Where do I begin?  A client promises to pay, but is unable due to a tough economy. You lose important files as a result of a bad computer virus, and have difficulty recovering. Your favorite editor leaves the publication for which you've been freelancing for years. Get the picture here? Diversify, diversify, diversify for greater survival!

3. "Activity" is not the same as productivity.
Have you ever spent countless hours at your computer, and at the end of the day, had nothing "concrete" to show for your efforts? Ouch. Which is why you should A). Plan your day, with desired goals and a to do list. B). Limit the time you devote to blog hopping and social media efforts. For the best results, make sure that your activities are either enhancing your bottom line, or building your business.

4. Pause* to go the distance.
Contrary to popular opinion, blogging is hard work. And I can attest. With 6 years, and over 600 posts under my belt, I can tell you it takes dedication, commitment, discipline, and an abundance of creativity. And did I mention chocolate? Because of this, it's crucial to take periodic breaks; to make time for fun, frolicking, family, and rest. In my opinion, it's why so many bloggers lose steam, burn out, and abandon their sites. Don't be one of them. "You can't give from an empty cup."

5. Learn from your mistakes, but be mindful of your successes.
Not too long ago, I came across an old journal where I jotted down some goals I had for 2013. Well, it turns out that this "hot shot" wasn't so hot, upon reviewing that list. It's been a while, and I still have yet to secure an agent, get published in the "Chicken Soup" series, or publish my book on blogging and writing. For a day or two, this realization had me down in the dumps. Then I had a reality check. Or as Oprah often called them, an "Ah-ha" moment! Though I had not achieved several of the goals I set for myself,  I had:
been published in new markets, bought a new printer for my office, garnered more blog followers, listed my services in an online directory for creative professionals, and completed a poetry book for publication.  My point here? Keep a balanced perspective and keep going.

6. You've got to spend money to make money.
Unless you intend to write recreationally, or totally as a hobbyist, you've got to spend money. Invest in yourself. Not enough writers do. Take a class to hone your skills. Purchase books to build your knowledge base. Pay for an Ad to promote your service or book. Which ties into number 7...

7. Don't forget to market!
No doubt, you'd much rather write than sell. I feel you on this one. But, marketing is crucial to building your platform, and earning what you desire and deserve. There's just no way around it. Trust me. For 2016, why not put a "Marketing Plan" in place?  Here's a great article on what to include and  how to approach it, courtesy of Forbes.com:
http://www.forbes.com/sites#/sites/davelavinsky/2013/09/30/marketing-plan-template-exactly-what-to-include/


Well that's it for today. Your class has concluded.
Please join me next week for part 2 of the 15 Business and Blogging lessons I learned in 2015.
I'll be taking attendance. :-)

Thoughts?  Agree or disagree? What would you add?