"Required reading" for today's smart writer.

"Required reading" for today's smart writer.
Information & inspiration to hone your craft and increase your cash...Since 2009

Saturday, December 31, 2011

Reflections & Revelations-11 Mistakes I Made in 2011!


Experience is a great teacher.
And for those of us “resolving” to live better in 2012, a rewind to the past can help provide for a more prolific, passionate, progressive future.

Truth is, 2011 was a bag of mixed blessings for me.
Or to quote Dickens, “It was the best of times. It was the worst of times.”

I gained a few clients. I lost some.
My income projections were off.
My output exceeded my income.
And a tough economy served as a constant reminder that I should have “saved for a rainy day” sooner.

Still hardships can hold important lessons.

In an effort to provide a few “teachable moments”, I’ll share with you some reflections and revelations.

1. When it came to social media, I was somewhat of a recluse. Don’t get me wrong; I dig Tweets from my peeps. And I’ve made some great online connections. But I tend to be more “cerebral” than “social”. I’d really rather write than small talk. And 140 characters on most days wouldn’t even cover what I’ve had for breakfast. But I now think of social media like an “online water cooler” where a lot of cool conversations go on, and leads are shared . So I’ll be hanging out more in 2012, and sharing more of my popular posts from my Blog.

2. I worked harder, not smarter. Trust, choosing the right type of writing projects can be a great time saving device and an important strategy for overall success. Certain types of writing just categorically pay more than others. Copywriting typically pays more than article writing, while Blogging for corporate clients generally pays more than personal clients. Choose wisely.

3. I didn’t market enough. Like it or not, it can make or break a writing career.

4. My “go-get-em” plan didn’t have a “Plan B”.

5. I neglected to work on my book project and finding an agent for my work. It still lingers on my to-do list from last year.

6. I Blogged for free too often. Though I enjoyed the experience, the connections and the growth it provided, I’ll be a little more selective in 2012.

7. I didn’t enter enough contests. As most of you know, I threw my hat in the ring for The Top 10 Writing Blogs contest at Write to Done, and emerged as a finalist! It was big fun, and I even got the opportunity to do a guest post. Often overlooked, many contests provide “paydays” in the way of prizes, cash, and exposure. Here’s a site that offers info on various competitions: http://writingcontests.wordpress.com/

8. I didn’t follow enough writing Blogs. There really are some great ones out there, I recently discovered.

9. I didn’t comment enough on some really great sites due to time constraints. Some of yours are among them. Consider this my apology. :-)

10. I believed that hard work was the ticket to success. There’s so much more that factors into the freelancing equation: prayer, perseverance, politics, strategy.

11. I didn’t diversify my income enough. In 2012, my efforts will be divided into an array of projects and pursuits. As they say, “Never put all your eggs in one basket.”

How about you? What would you do differently?
Any lessons learned?
Image: Stock

Thursday, December 22, 2011

It's Official!



...I'm doing the happy dance here!
Just wanted to pop my head in to share with you the good news.

Remember the annual contest at Write to Done for Top 10 Blogs?

Well, Pen and Prosper made the cut. That's right.
It's been chosen as a "top 10 finalist" with over 2000 nominations received!

Yoo hoo! It's beginning to look a lot like Christmas! :-)

A special thanks to all of you who took the time to make a difference.

There's no success without (U)!

Monday, December 5, 2011

5 Ways to Get Your Guest Post Rejected (at 5-Star Blogs!)


Google the phrase “guest blogging opportunities,” and you’ll likely render results in the million.
1,820,000 entries to be exact, (at the time of this writing).
It’s no secret to today’s blogger that guest blogging is a great way to garner traffic and get in front of new audiences; so everybody’s pretty much on board.

And with this awareness comes extreme competition.
In fact, I’ve read somewhere that guest posting is how hot-shots like Darren Rowse and Leo over at Write to Done actually launched and built their blogging “empires“, if you will.

Translation? This means that the average blogger can’t be average in his approach. Particularly not when striving to land an “appearance” at award-winning, “top dog” sites to make a name for himself.

As someone who has “walked the walk”, with guest posts at top-tier sites like PRO BLOGGER, Men With Pens, Daily Blog Tips, and Technorati, I can assure you that many are “called” but few are “chosen”.
Trust, not everyone will make the cut! Truth be told, for some of these posting “privileges,” I’ve had to submit multiple times before I was actually even considered.

Armed with insider’s secrets, I’ll share with you 5 blogging blunders that can sabotage your success.

1. Relying solely on good writing skills.
So you think you’re pretty awesome when it comes to penning pieces, and this will likely get your foot in the door and help you to advance your swagger? Think again.
Top-tier blog owners are not easily impressed. Mere words won’t woo them. In a month’s time they may receive hundreds of guest post requests. Many from folks with awesome credentials and creative awards. Which is why being good isn’t good enough, my friend. You’ve got to be good, and strategic, and credible, and eloquent, and unique and have a fairly decent home blog to boot! That’s just a start.

2. Neglecting to check the archives.
Listen up. No matter how well you write, your “voice” will fall upon deaf ears if you’re singing the same tune. Since great minds think alike, sometimes there may be duplication in content over an extended period of time, with various authors, but for the most part, originality is crucial to your success .

3. Forgetting that even online ,“first impressions” count.
Things like typos, posts that appear like spam sent to multiple sites, unusual fonts and formatting, can cause you to stand out and be remembered--but not in a good way.

4. Targeting the wrong audience or readership level.
After several rejections and scratching my head in frustration from failed attempts, one blog owner at a popular site shared with me that even though she enjoyed my writing, many of her readers would already be familiar with my “words of wisdom”. So I advanced my swagger and took my tips up a notch for a more “sophisticated” audience. You should too, for sites with Google Rankings of 5 and above. Going above the basics will help you go the distance.

5. Having a sense of entitlement.
Guest Blogging is a courtesy, not a right. Even if site owners request guest submissions, that doesn’t mean they have to accept yours. Act accordingly. Be polite and professional in your interaction and adhere to any guidelines provided.

Follow these five tips and you’ll soon discover that much like 5-star hotels, you’ll enjoy the ultimate experience when you’re there!

Your turn. What has your guest posting life been like? Do you agree or disagree with the tips mentioned?

Image: Andrea Brill

Thursday, December 1, 2011

How to Survive the Screening Out Process With Editors


Ask anybody who has ever operated a government funding program, or provided jobs for the general public, and they’ll tell you that as much as they’d like to accommodate all those that apply, they simply can’t

The reality is, they must operate within certain restrictions and resources.
Truth be told, there are only so many dollars to dole out, or slots to fill due to budgetary guidelines, timing, and strategic goals.

So, what does this have to do with writing?
I’m glad you asked.
A similar principle prevails when it comes to editors and publishers.
Unfortunately, many naïve freelancers believe that because editors need ongoing content for the success and growth of their publications, that it is simply a situation of supply and demand. That as long as they produce quality pieces, they will get paid on the regular and be able to support themselves through their livelihood .

Not quite. Not now.
Here’s why: in a tough economy, publishing dollars are shrinking, while the pool of talented writers is increasing exponentially due to the advent of the Internet, (and a tough economy). It’s the “Catch 22” of writing today.

With this in mind, here are five timely tips to increase odds in your favor.

1. Have them “at hello.”
Not only are publishing dollars shrinking, so is the time-frame in which busy, over-worked editors will allow you to “wow” them and win them over. Start with a compelling headline, and a good lead in. Effective openings include: a provocative question, an important statistic, a bold claim, or a statement that challenges conventional wisdom. Seal the deal by capturing their attention with quality content. Quickly. Time is of the essence.

2. Make it hard to say no.
Compare and compete. Does your idea stand out as original? Are your credentials more impressive than the “average Joe”? Does your article show an understanding of the mission, slant, and audience of the publication? The more items you are able to satisfy of an editor’s mental “wish list” the less likely you are to be rejected.

3. Leave no stone unturned.
Like most “consumers” editors are looking for the most bang for their buck. With this in mind, go beyond the basics. Use side-bars, unusual statistics, expert quotes, relevant links and resources, and photos to give your submission more mileage. Additionally, play the devil’s advocate. In other words, try to consider any potential objections or criticisms that an editor might have and address them beforehand.

4. Get intimate with editors.
Don’t just familiarize yourself with their guidelines and preferences. Know their pet peeves. Their affiliations. Read their Bios and their editorials. “Knowledge is power.”

5. Adhere to Editorial Calendars.
More and more magazines, websites, and even Blogs are implementing Editorial Calendars to establish themes and designated deadlines for content being published. Examples would be:

http://wemagazineforwomen.com/about/editorial-calendar/
http://www2.scholastic.com/browse/article.jsp?id=3748128
http://www.globelink.ca/magazines/whatsnew/page5/


Follow these five tips to increase your odds of publication and your bottom line.

Thoughts? What tips or suggestions would you add?