Are you conflicted about whether or not to continue to blog in 2022? Concerned that there might be a better use of your creative time? Wondering if blogging is still relevant these days?

Perhaps you've been on a hiatus and are contemplating a blog relaunch?

Whatever your status or mindset, today's post will help to provide greater clarity and better inform your decision moving forward.

Read on...

Since blogging first surfaced on the Internet scene in the 1990’s, it has experienced a considerable transformation. Gone are the days when these “online diaries” were solely used for personal venting about bad bosses or sharing good gossip with friends.

Blogs have evolved into an important medium that serves a multitude of purposes; depending upon the needs of the user.

Still, with an array of social media platforms emerging with great frequency, some writers question whether blogging remains relevant and worth the effort these days. With all the time, energy and creativity that goes into blogging, getting a good R.O.I. (return on investment) becomes a valid concern.

According to blogging expert and content strategist Konrad Sanders: “Blogging will always be worth it especially if you find a niche you are passionate about. Whether it be for a brand, business, or for personal reasons, blogging will always give you results. Blogging is a great outlet for bloggers who want to educate, give advice, share personal experiences and thought, and advertise their brand/business.”

CONSIDER THE FOLLOWING STATISTICS ON BLOGS AND BLOGGING

Blogs have been rated as the 5th most trustworthy source for gathering online information.
77% of internet users read blogs.
Each month, approximately 409 million people view more than 20 billion pages.

If you’re on the fence as to whether to start a blog or to continue one that you previously launched, here are a few things to factor in.

1. Maintaining a Blog helps writers to hone their craft.

Writing on a regular basis helps writers to improve their communication skills, develop confidence, and learn more about the needs of an audience. In fact, just about anything that is done routinely helps to build skill through repetition and practice. "Practice makes perfect."

2. In 2022 Bloggers have an array of timely topics and political issues to address. The sky’s the limit.

We are living in interesting times. To quote Charles Dickens: “It was the best of times. It was the worst of times.”

Today’s headlines and trending topics are vast and historical in nature: from immigration issues; to the breaking news surrounding the pandemic; to mass shootings around the country; to legislation on gender equality and gay rights. Real life events are starting to rival science fiction and romance novels. Through blogging, writers can inform readers, share their views, support a cause, or initiate dialogue around important issues. Your input matters.

3. Blogging can help writers to earn additional income.

To increase their income and to help build a nest egg for emergencies, writers can monetize their blogs. This can be achieved through various means: allowing ad placements on their site, affiliate programs, or selling their own products.

Bonus tip: Make sure that ads placed on your site are quality oriented and related to your niche and readership.

4. Blogging builds relationships.

Unlike other platforms, the very regular and interactive nature of blogging helps to form friendships and supportive alliances over time. Blogging done right builds global bonds. In my many years of blogging, my followers and loyal readers have often supported me professionally and personally.

5. Blogging can be used to build your brand.

Having a blog is useful in establishing your online identity, communicating what you stand for as a writer or entrepreneur, and creating a central body of work that displays your talents and versatility. Think of it as your calling card.

Final Thought

Blogs, much like relationships require periodic re-evaluating and a renewal of your commitment. There will likely be pros and cons.

Consider the words of this timely quote: "When you think about quitting, remember why you started."

PERSONAL NOTE:

If you are a business, busy author, or the owner of a website in need of quality content, please get in touch. As an award-winning, veteran blogger I know first-hand how challenging it can be to keep a blog frequently updated and to keep readers engaged and entertained.

I can save you time, money and energy.

Would love the opportunity to work with you.

Contact me @ Gemsjen@yahoo.com.

Thanks for reading.

Image credits: Pixabay.com