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Thursday, February 27, 2020

How to Give Your Readers the Red Carpet Treatment


Welcome back readers,
Over the last few months there has been a lot of talk and TV air time devoted to various celebrity awards programs for film, Black achievement and music, honoring industry excellence.
Adoring fans host viewing parties, cheer on their favorite stars, and often plan future movie, book and music purchases based upon winning categories, speeches and performances.

And whether we realize it or not, there is much to be garnered from this yearly recognition and love fest for bloggers. Here's the 4-1-1- hon: we as bloggers are "performers" too. That's right.
With the only major distinction being that we "entertain" a virtual audience and are void of million dollar contracts (at least most of us).

Think about it. Bloggers have fans and followers; conduct product endorsements; influence public opinion; produce videos that go viral; and entertain the masses. 

Accordingly, here are 6 ways to go "Hollywood" and give readers the "Red Carpet" treatment:




1. DRESS THE PART

"Dazzle" your fans with a blog that's attractively designed, free of glaring errors, and that reflects quality content.

2. BE SERVICE ORIENTED 

"Perform" to the best of your ability.  Remember the W.I.I.F.M. Factor. Which translated means "what's in it for me?" Your readers should receive something in exchange for their valuable time.
Deliver by addressing their pain points; being a valuable resource; and assisting them with their goals.

3. GO BIG OR GO HOME! 

Sure, it's easy to start a blog; many have. But, can you go the distance? Week after week? Month after month? Year after year? Come up with fresh, relevant, interesting information? 
It's a tall order. Still, consistency is key to getting noticed and being trusted.
You better work it! (Insert snapping fingers here).

4. ENGAGE

Everybody's busy these days. Still, no matter how far you "rise" or how popular you become, it's good to keep in mind how you got there. Hello? Don't snub. Respond to comments placed on your blog, even if it's a brief statement of thanks. Or tell a joke or two. Whatever "floats your boat."

5. BE CLEAR ABOUT THE COMPETITION

Although blogging is a very welcoming and supportive community categorically, we are still in friendly competition. Yep. There’s always someone waiting in the wings to “woo” your fans and turn their heads. Did you know that according to Statista.com, “The number of bloggers in the United States is set to reach 31.7 million users in 2020?" Like it or not, each of us are in competition for the valuable time and attention of today’s busy readers. Step up your game to stand out, stay relevant and be remembered.

6. SHARE THE SPOTLIGHT

"The more the merrier."  Invite fellow bloggers to provide guest posts; do interviews; or collaborate on creative projects. Allowing others to shine is a great way to forge important alliances and offer diversity for your audience.


Follow these six timely tips to provide the ultimate reading experience for your "fans" and followers.
Champagne optional. :-)


Thoughts? What would you add?


Image credits:

Pixabay.com


  

4 comments:

  1. Nice metaphor, Jennifer.
    Who doesn't like a red carpet event?

    ReplyDelete
  2. Excellent points. Love the comparison here! I think your blog certainly fits this bill. :)

    ReplyDelete
  3. Aww, thanks dear! Have a great week ahead. :-)

    ReplyDelete