(Which we will discuss later on in this post).
According to Brandingmag.com, "Branding is a marketing practice in which a company creates a name, symbol or design that is easily identifiable as belonging to the company. This helps to identify a product and distinguish it from other products and services."
When I think of branding, I am reminded of the uniqueness of poet e.e. Cummings; who distinguished his work by writing in lower cased letters. Or Seth Godin, whose hugely popular blog posts on marketing typically range around 250 words (brief but substantive). Or even the way that the Dollar Tree Chain is recognized for selling cheap merchandise for just a buck.
Put simply, branding boils down to differentiation. Get the idea here?
WHICH BRINGS US TO WGN CHANNEL 9 NEWS COVERAGE...
Though WGN 9 (local news outlet in Illinois), covers many of the same political stories, world events, and garden-variety criminal activities as other news channels, their style differs. In fact, it's probably the only news station that is truly innovative. That's funny as well as serious.
Daily segments are presented in such a way that viewers can expect to be "entertained" as well as enlightened. And I dig that. With all the sadness and madness around the world today, we need to be reminded of the good; to see through a broader lens; to have a periodic break from all the bad stuff and dismal stats.
ADDITIONALLY CHANNEL 9 NEWS COVERAGE PROVIDES
- Cooking segments with local restaurant owners and cookbook authors
- Musical performances
- Interviews with people making a difference in their communities
- Playful banter with reporters, meteorologists, guests, etc.
- Coverage on fun places to go and people to see in the city